DIADEIS

PLVCarteNoire

This activity consists in developing and managing all the skills of the graphic chain PLV-Frigo-Danonetowards a single multifunction technical platform, thus valuing its versatility to create and produce communication and marketing media. Diadeis has been working for many years for Kraft Foods, Imperial Tobacco, Waterman.

For these various clients, we create, customise, adapt and optimise their communication according to their request and with their chosen media : PPA [Point-of-Purchase Advertising], 4x3m posters, promotional leaflets, small posters, publicity inside newspapers and magazines, vouchers, etc.

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logoKRAFT

General description of the service

Graphic design, pre-press and printing of marketing publications for Kraft Foods France. These publications were: brochures, leaflets, posters, PPA, etc

Context

The Marketing and Communication Senior Management of Kraft Foods France has entrusted Diadeis since 2003 with the production – graphic design, artwork, reprographics and production – of its product communication media (brands Toblerone, Suchard, Côte d’Or, Carte Noire, Jacques Vabre, etc.).

In order to guarantee a comprehensive provision of “marketing services”, Diadeis has put in place a seconded graphic coordination unit at the client’s, as well as collaborative tools for online management of publications (online project management, validation over the Internet, picture database).



Detail of the services provided:

  • Defining and setting up collaborative publishing tools
  • Monitoring the graphic chain, from the validation of agency briefs up to the checks carried out before and after printing
  • Graphic design / graphic design range (through our Noelink graphic design studio)
  • Photo shots, retouching of pictures
  • Artwork and reprographics of DTP files
  • Multimedia/web diffusion
  • Production management and monitoring
Monitoring the schedules for all the people involved (papermakers, printers, glazers, photofinishers, pre-press teams…) and follow-up
Setting up appropriate logistics
Plating monitoring
Resolution of disputes
  • Print Management