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PACKAGING

Packaging

General desecription of the service

Pre-press packaging (artwork and reprographics) for the fresh produce brands of the Danone Group. Deployment of our collaborative tools for managing the graphic chain.

Context

Diadeis has been working since 1997 for the DANONE Group, historically providing packaging reprographics services. Since 2006, Diadeis has progressively broadened its range of services for DANONE, deploying a secondment platform for graphic management and coordination, and moving up in the graphic chain by undertaking the artwork stages as well as the graphic design for promotions.

Casino gris

General description

Artwork and packaging reprographics

Context

Mid-2007, the Casino Group issued a call for tender in order to completely reorganise the management of its graphic packaging process. In so doing, Casino expressed the desire to focus the design agencies on their core business - namely design - and to hand over the graphic artwork to specialised contractors who would also carry out the offset reprographics. Gravure and flexo reprographics remain the prerogative of specialised repro-houses.

Thus Diadeis was selected in February 2008 to carry out all non-food packaging for the Casino supermarket brand, as well as the offset reprographics of printed packaging in Europe. This contract is for 3 years.

General description of the service provided

Artwork and reprographics of packaging

Background

Nestlé France wished to reduce the number of suppliers involved in the production of pre-press Packaging through an invitation to tender in 2006. To meet these requirements, Diadeis has set up an integrated artwork and repro platform which is currently responsible for the creation of half of Nestlé France’s packaging.

General description

Packaging artwork and reprographic services and implementation of the bespoke collaborative workflow tool Packflow. CPW is Nestlé’s subsidary for Cereals production.

Context

Diadeis was solely entrusted with the reprographics and image retouching for all of the multilingual packaging of the CPW group for the Europe and Middle Eastern markets.
The project includes the development and integration of a collaborative workflow tool that enables an online follow-up of the production line in real-time. This tool enables everyone involved in the packaging production line - from the brand design agency to the printer – regardless of geographical location, to interact in real-time on the production steps that concern them. This tool - accessed through internet web browsers - enables the sending and online validation of files, estimates and bills, archiving and real-time follow-up of production. Automatic mail notifications are sent to each person concerned when a step of the production chain is completed or amended.