
General description of the service
Graphic design, pre-press and printing of marketing publications for Kraft Foods France. These publications were: brochures, leaflets, posters, PPA, etc
Context
The Marketing and Communication Senior Management of Kraft Foods France has entrusted Diadeis since 2003 with the production – graphic design, artwork, reprographics and production – of its product communication media (brands Toblerone, Suchard, Côte d’Or, Carte Noire, Jacques Vabre, etc.).
In order to guarantee a comprehensive provision of “marketing services”, Diadeis has put in place a seconded graphic coordination unit at the client’s, as well as collaborative tools for online management of publications (online project management, validation over the Internet, picture database).

